Equity Partnership

We invest in entrepreneurs, not in pitch decks

BTJT Group partners with founders through equity participation, not consulting fees. We bring twenty years of operating experience to businesses that are stuck, growing, or just starting.

Submit your situationHow it works

Who we work with

Three operating realities, one model

Brand creators & makers

You have a product. You don't have the machine.

DTC brands with a community, makers selling locally, craft-led businesses with traction but no infrastructure. We bring marketing, e-commerce, structure — for equity.

Owner-operators

You run everything. Including what you didn't sign up for.

Stable, profitable businesses where the founder still does the books, the marketing, the hiring. We take half off your plate, with equity alignment, so you can focus on the trade itself.

Senior owners — succession track

You're not ready to sell. But you know it's time to start preparing.

You've run your business for decades. You'll exit one day, but not next year. We enter at a small stake, modernise alongside you over five to ten years, and acquire the rest when you're ready.

Discover the succession track

Process

How an engagement starts

First contact and qualification call are always free, with no obligation.

  1. 1

    Step 1

    Initial inquiry

    Submit your situation through the form. Free, with no commitment.

  2. 2

    Step 2

    Qualification call

    Thirty-minute video call. Mutual fit assessment. Free.

  3. 3

    Step 3

    NDA and deep dive

    Confidentiality agreement signed, then review of financials, business plan and cap table.

  4. 4

    Step 4

    Proposal

    Written diagnosis and proposed engagement structure: equity, role, milestones.

  5. 5

    Step 5

    Closing

    Shareholder agreement, equity entry, operational engagement begins.

Engagement structures

Calibrated to the situation

BTJT's compensation is exclusively through equity participation. Cash investment is possible depending on the case, decided after due diligence.

Light advisory

Equity
2 — 5 %
Commitment
12 — 24 months
Involvement
A few hours per month

Active partnership

Equity
10 — 25 %
Commitment
24 — 36 months
Involvement
Several days per month

Turnaround / co-management

Equity
25 — 49 %
Commitment
36 months and beyond
Involvement
Near full-time

Takeover

Equity
51 % +
Commitment
Open-ended
Involvement
Operational lead

Why BTJT

Operators, not consultants

Aligned interests

We earn only if you do — through equity, not invoices.

Operating experience

Decisions taken by people who have built and run businesses.

Discretion

NDA from the deep-dive phase. Founder identities remain private.

Clear process

Free first contact. Decisions in weeks, not quarters.

Track record

Twenty years operating across sectors

BTJT teams have been operating across technology, real estate and services for over twenty years, in France and Portugal. The Group brings this operating experience directly to the founders it partners with.

Sectors

All sectors, with a few areas of affinity

Engagements span all sectors. The Group has particular operating depth in technology and SaaS, B2B services, commercial real estate, and digital and e-commerce.

Technology · SaaS · B2B services · Real estate · E-commerce

Selective dialogue

Tell us where you are

Every submission is reviewed. We respond within five business days. Everything you share is confidential.

Submit your situation

Looking to sell or transition your business?

If you operate a profitable SME and are considering a sale or succession, the right entry point is B-Invest.

See B-Invest acquisitions